Wednesday, October 7, 2015

More Fun in the AlDub Nation

Note:  All photos are from the Eat Bulaga Kalyeserye Facebook page.

This year, the 36-year old noontime show Eat Bulaga has added 'KalyeSerye' to the ever evolving Filipino vocabulary. It has also redefined 'love team' in the entertainment world using current media technology and apps--split screens and Dubmash--in the creation of AlDub (rhymes with I Luv) that has captivated the heart and mind of the Filipino, er, AlDub Nation. 

We've watched EB metamorphosed from a purely entertainment show into one with truly commendable advocacies: scholarships, school and barangay assistance projects using the ecological solid waste management recycling principle (plastic bottles from participating barangay folks!), among others, And now with the kalyeserye, EB has added values education into its fun-filled agenda.

AlDub, culled from Alden Richards (Richard Faulkerson, Jr in real life) and Maine Mendoza (whose Dubmashes in the socail media started her journey as Yaya Dub in Eat Bulaga), has become the most popular love team in television. They earned more than 25 million fan hits in the Twitterverse in one Saturday episode of the Juan for All, All for Juan segment of Eat Bulaga. Competition has yet to beat that number!

The other key character in that segment is Lola Nidora (played by the versatile, cross-dressing Willy Bayola). She connects AlDub to the Filipino audiences world-wide: young and senior citizens, students, workers and professionals,OFWs and religious groups. Of course, AlDub (Alden and Meng) and Lola Nidora get tremendous support from Lolas Tidora (Paolo Ballesteros) and Tinidora (Jose Manalo) of the Sugod Bahay team and the Dabarkads (headed by the veterans Tito, Vic and Joey) at the Broadway Centrum.

The popularity is phenomenal.The segment itself has become audience-participatory. It appears that audience feedback has contributed in developing story lines. AlDub songs are also being composed by both popular musicians and talented fans.

The appeal of AlDub among the senior citizenry stems from the collective recollection of the GMRC (good maaners and right conduct) subject in the schools during their time.  Lola Nidora's messages about traditional Filipino values throw them back to those days of yore. She uses the new medium to refresh old lessons.

Reports say that the AlDub kalyeserye's 'moral agenda' has been gladly received by the Roman Catholic Church and other religious groups. The Catholic Bishops' Conference of the Philippines (CBCP), for example, has praised the noontime show through its Twitter account for highlighting 'moral stancdards when it comes to marriage.'  The Radio Veritas also twitted a salute to Eat Bulaga for 'the pure intentions of the kalyeserye to bring back to mind the basics of love and responsibility.'

May be it's the Lola Nidora medium that makes it easier for the millenials to relate/connect to the kalyeserye's GMRC messages. In time, we may be able to see how far and deep these quotable quotes from Lola Nidora affected personal/familial/community relationships:

"Dapat maging inspirasyon natin ang mga kaibigan nating OFW... Malayo sila. Hindi nila nakikita ang mga mahal nila sa buhay pero dahil iniisip nila ang magandang kinabukasan, nagtitiis sila." (07 Oct)

"Maganda ring masubukan ang tunay na nilalaman ng puso. Minsan talaga dapat magkalayo kasi nga may kasabihan, 'absence makes the heart grow fonder.'" (06 Oct)

"Ganyan and panunuyo ... kinakantahan, pinagsisilbihan, pinupuntahan sa bahay ... Hindi sa kalye nagliligawan, Ngayon, tinginan lang, MU na agad! Hindi pa lubos na magkakilala, eh, in relationship na! Huwaw! Tapos sasabihin, "it's complicated"! Ang lovelife ngayon daig pa ang balita ... LIVE via satellite!" (03 Oct)

"Nakaupo lang naman, holding hands na agad-agad? Hawakan ang kamay dahil may dahilan... Hawakan ang puso kung tunay na nagmamahalan..."  (30 Sep)

“Ang katapatan ay iyong dangal na hindi nababayaran”  (30 Sep)

"Laging isipin na ang pag-ibig ay hindi laro, Pag naglaro kayo, kayong dalawa ang matatalo. Ang pag-ibig ay sineseryoso. Kund hindi kayo seryoso, mag tumbang preso na lang kayo ... Wag na wag niyong laruin ang damdamin niyo, Kung ano ang totoo ,,, go, go, go! Kung ano'ng nararamdaman, BANG! BANG! IPAGLABAN!" (30 Sep)

"Ang pag-ibig n'yo ay hindi pambayanihan, hindo pantakbuhan ... Pangsugod bahay lang. Isa lang ang winner. Isa lang dapat ang winner sa puso ng bawat isa." {29 Sep)

"Walang maiinip sa taong tapat ang hangarin. Walang susuko sa taong totoo and tibok ng puso. Ang pag-ibig na hinihintay ang tamang panahon ay pag-ibig na magtatagal sa mahabang panahon." (25 Sep)

"Ang inggit ay kalawang na sisira sa iyong pagkatao ... Believe in yourself." (15 Sep)

"Ang tunay na pag-ibig, kahit hindi kayo magkapiling nararamdaman. Ang tunay na pag-ibig, kahit hindi nagkikita, pinapahalagahan at iniisip ang isa't isa! Iniisip ang kabutihan! At hinihintay ang tamang panahon!"  (05 Sep)

"Masarap umibig ... masarap ang my inspirasyon, huwag lang minamadali ... lahat ng bagay nasa tamang panahon." (12 Aug)

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